3 Keys to Boost Your Shopify Store Page Speed

The popular aphorism time is money is even more related to e-commerce than you thought. Page speed directly influences on your store profit. Leave only the necessary content and features. Use only top-notch themes and apps. Test store modifications and record your progress. The one second impact is a newly formed ideology of optimisation when it comes to e-commerce. If your site generates $100k per day a second improvement in speed would result in generate over $7k daily more than usually. One second delay in your site will result of 11% loss of page views. One second delay would also mean a 7% drop in conversion rates. A second of your load time will make or break the client experience in your store.

Here are 3 key tips to boost your store page speed:

1. Content is KING

   An undeniably great way to improve the quality of a website is through its content. This not only helps with a site’s search optimisation, but will also aid in growing user engagement. Improving the quality of content on ecommerce sites will be a technique used in the future, especially if it is interactive. Use hero image or video, don’t use sliders, less than 3% of your visitors will wait for the next slide. Leave only valuable content - less content, faster page speed. Improving content is one of the most cost-effective parts of a website. It’s relatively easy to do if you have a quality team of writers and designers at your side. The future of ecommerce depends on the content, and lots of it. In the context of ecommerce use 2–4 banners with your top content. Sales, deals, products, collections or stories and highlight only the key features of your product or service.

   Add social proof block. Customer reviews, Instagram feed or recent blog posts

   Media files are more than half of your total page weight. Think twice about what value the image provides for your visitors. Fortunately, Shopify software is very modern, and no need to optimise images that you had to do a year ago. No need to optimise images using TinyPNG or similar tools. No need to resize images to feat the image container size. Shopify software includes a featured content delivery network (CDN). That provides the following features for the theme developer. - supports the ProgressiveJPG image format - convert images to a modern image format — WEBP - resize images All you have to do is select a Shopify theme that utilises the Shopify CDN feature in a sophisticated manner.

2. Mind the theme

   First of all, the owner searches for the right look and feel for your store. But don’t forget to run a speed test before the final decision. Test theme demo before purchase. If you start with a slow theme, you have to spend significant resources to increase page speed.

Perform the following steps to find a fast Shopify theme. - Make a list of 5–10 themes you like - Run a quick test for theme demos - Sort by best page speed results

Best places to search for a Shopify theme - Official Shopify theme marketplace - ThemeForest — the most significant theme developers community marketplace - TemplateMonster — The biggest theme development company

If you have a big budget and consider ordering a unique custom theme, especially for your business. Use the same steps as for theme search. Ask the theme developer for 3–5 examples of the fastest custom theme from their portfolio. Please feel the difference between a custom theme built from scratch and a custom store built based on an existing Shopify theme. Don’t hesitate to ask your developer if this project built from scratch. What is the name of the starter theme? Run a quick test for the example store and starter theme demo.

If you want to get a great fast theme we got you covered. We at Praime have spend years in learning and understanding ecommerce that why we developed the Inspired theme. As a result of our multi-year experience in ecommerce we have accomplished astonishing results in Be like the giants ideology! We've thoroughly studied major well known Fortune 500 retailers and delivered the features that help them sell to you - LEARN MORE

3. Less is more

   Each new feature will slow down the page. Run A/B testing to filter out the garbage.

   When you think about the new feature, most likely, you should use a Shopify app. It is valid for all themes at the official Shopify marketplace.

   Each app provided by 3rd party developer. Each app hosts resources on his server.

   Imagine you need to get from your current location to your parents on the other side of the city. You may drive directly to the parent’s house — a quick solution. You may drop into the store for some presents, fill the car at the gas station, have a bite, get a haircut, etc. It requires much more time. When you install a new app to your store, you add a unique stop point to your route. Quick steps to optimise store features. - Remove unused apps. - Separate front-end features. Some apps don’t influence on the storefront. - Use only top-notch apps. Small companies and independent developers don’t have time to optimize, analyze, and implement the latest technologies. - Run the A/B test for each feature and record how it influences a sales conversion rate.

   Those simple tips would be a good start for improving your online store speed. If you want to get deeper and more technical don’t hesitate and contact us at hello@praime.studio for more details and further analysis on how we can improve your page speed which would eventually result in increase in sales.